Netnographic Analysis of the Relationship between Ulama and Government in the Dynamics of Halal Tourism in Indonesia through Social Media Twitter

Prima Wahyudi

doi:10.58794/jim.v4i2.2595

Authors

Prima Wahyudi Universitas Abdurrab

DOI:

https://doi.org/10.58794/jim.v4i2.2595

Keywords:

Halal Tourism, Twitter, Netnography

Abstract

Halal tourism has been in great demand for decades. This is in line with the increase in mobility and purchasing power of Muslim tourists from year to year. The development of halal tourism has begun to be carried out by various countries, both Muslim and non-Muslim countries. As an effort to develop halal tourism, Indonesia is trying to increase the procurement of sharia tourism facilities such as hotels, mosques, restaurants and others. The government through the Regulation of the Minister of Tourism and Creative Economy of Indonesia has made guidelines for the implementation of sharia in collaboration with the National Sharia Council (DSN), the Indonesian Ulema Council (MUI) and the Business Certification Institute (LSU). The concrete form of this cooperation is to develop tourism and prioritize cultural and religious values which will then be outlined in the Regulation of the Minister of Tourism and Creative Economy. Each of the above institutions uses Twitter to promote programs, regulations or agendas in the Indonesian halal tourism sector. This manuscript focuses on the typology of content used by the Indonesian Ulema Council (MUI) and the Ministry of Tourism and Creative Economy (Kemenparekraf) on Twitter to find out the relationship between ulama and the government in developing halal tourism in Indonesia. This research was analyzed using the netnography method.

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