Pendampingan Usaha Mikro Kecil dan Menengah (UMKM) Peternakan Telur Itik Guna Meningkatkan Daya Jual Telur Itik

Yan Hendrika; Mutiara; Widia Fransiska; Rozi Thoyyiba Tampi; Athilya Putri; Jihan Farisa; Andre; Andini Sinaga; Rahmayani; Sandra Sept; Abdul Aziz; Titok Wilyanzah; Nur Fika Herlina; Sartika Dewi; Fitrah  Rhamadani

doi:10.58794/jdt.v3i2.531

Authors

Yan Hendrika Universitas Abdurrab
Mutiara Universitas Abdurrab
Widia Fransiska Universitas Abdurrab
Rozi Thoyyiba Tampi Universitas Abdurrab
Athilya Putri Universitas Abdurrab
Jihan Farisa Universitas Abdurrab
Andre Universitas Abdurrab
Andini Sinaga Universitas Abdurrab
Rahmayani Univer
Sandra Sept Universitas Abdurrab
Abdul Aziz Universitas Abdurrab
Titok Wilyanzah Univers
Nur Fika Herlina Universitas Abdurrab
Sartika Dewi Universitas Abdurrab
Fitrah Rhamadani Universitas Abdurrab

DOI:

https://doi.org/10.58794/jdt.v3i2.531

Keywords:

UMKM, Sungsi Pinang, Telur Itik, Usaha

Abstract

Micro, small and medium enterprises (MSMEs) have a very important role in driving development and growth and the economy, both in developing and developed countries (Chrismardani, 2014). MSMEs are the right choice for the community to improve economic conditions. The main objective is to collect comprehensive data related to MSMEs in the area in an effort to improve the economy and sustainability of MSMEs in Sungai Pinang Village, as well as to seek to select MSMEs that have significant potential to increase their selling power. In order to be able to identify, understand, and develop MSMEs that have better growth opportunities in the context of Sungai Pinang Village. Ujang/Syahrul's duck egg farm in Sungai Pinang, Tambang District, Kampar Regency, Riau Province, is the only duck farm in the area. A group of 24 KKN students from Abdurrab University chose this business as an MSME program because of its remote location and the lack of public knowledge about it, while the community's interest in duck eggs and meat is high. Their initial steps were to conduct a location survey, ask permission from the business owner, and adopt online marketing methods and placing banners as a promotional strategy. The positive impact was a significant increase in sales of duck eggs and meat, even extending beyond Sungai Pinang.

References

L. Hasanah, U. Suryadi, and W. Wihijanto, “Analisis Saluran Distribusi dan Margin Pemasaran Telur Itik di Kabupaten Situbondo,” J. Ilmu Peternak. Terap., vol. 1, no. 1, pp. 25–30, 2017, doi: 10.25047/jipt.v1i1.529.

A. A. Susila, “Potensi usaha ternak itik pedaging dalam meningkatkan pendapatan masyarakay Desa Selokgongdang (Studi Kasus Desa Selokgondang Kecamatan Sukodono Lumajang),” J. Ekon. dan Bisnis Islam, vol. 6, no. 2, pp. 2548–5911, 2020.

E. Setyo Budi, E. Yektiningsih, and E. Priyanto, “Profitabilitas Usaha Ternak Itik Petelur di Desa Kebonsari Kecamatan Candi, Sidoarjo,” Agrar. J. Agribus. Rural Dev. Res., vol. 1, no. 1, pp. 32–37, 2015, doi: 10.18196/agr.115.

A. Wantoro, K. Muludi, and Sukisno, “Penerapan Logika Fuzzy pada Sistem Pendukung Keputusan Penentuan Kelayakan Kualitas Telur Bebek,” Jutis, vol. 7, no. 1, pp. 1–6, 2019.

Joko Purdiyanto and Slamet Riyadi, “Pengaruh Lama Simpan Telur Itik Terhadap Penurunan Berat, Indeks Kuning Telur (IKT), Dan Haugh Unit (HU),” Maduranch, vol. 3, no. 1, pp. 23–28, 2018.